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| Source: AMC |
Those execs over at Sterling Cooper Draper Pryce ad agency had it easy. Yes they were dealing with an ever-changing world and the hustle and bustle of it all and blah blah blah... times are tough now. Probably tougher. Number one reason why an ad exec today, with all the technological advances we have at our finger tips and market research, has it rougher out there in the world of advertising is because today's consumer has the attention span of a two-year old child tweaking from a night of Red Bull, Vodka and cocaine cocktails. It's not completely our fault, either. We are constantly inundated with pretty, shiny images, telling us we need the newest, latest thing. Advertising plays a pretty important part in our everyday lives whether we choose to acknowledge that or not. It helps to socialize us or maybe better put, it helps to homogenize us. I'm sure way back when we were hunters and gatherers we coveted what our Cavemen neighbors had in their cave and rushed out to, well, gather it. That's why our religions tell us not to covet our neighbors yada yada... I'm a little fuzzy on that part of the bible, I kind of skipped ahead. Advertising helps us answer those tough questions in life such as;
does every kiss really begin with 'K' and
what did we ever do at snack time before double-stuffed Oreos? I am making light of it but advertising does have its say on most of the really important decisions we make in life. Consumerism is based on the simplest concepts of envy. It can be dangerous. It is responsible for families living beyond their means and all the consequences that go along with not being fiscally responsible and modest with worldly possessions. But today's post isn't going to examine any of this. It kind of goes against our whole name and tongue in cheek concept here... instead let's talk about some commercials!
Last night CBS aired Clash of the Commercials- USA Vs. The World. I'm thinking this was filler-programming and an attempt to not compete with ABC's DWTS and American Idol over at Fox. I'm used to this kind of programming being thrown onto the air in the summer, usually on TBS or TNT. I'm also used to clicking 'up-channel' on the remote control and kindly watching something else. Last night I watched because my favorite
German Fräulein, Heidi Klum was co-hosting and because I thought it would make a good blog topic. As would be assumed, most of the commercials from the U.S. I had already seen before so their surprise factor had worn off. Let me just say that most of the commercials that run in the states are very unimaginative. They play on the basic 2.5 kids and a dog perfect family fantasy we also like to permeate throughout our situational comedies. I would call them boring but they are interesting enough to incite a (negative) reaction out of me so they must be doing something right. As the show counted down the top commercials from abroad against the boring commercials from the states, I started to get really agitated. The top commercial for the United States was an ad for Volkswagen titled "The Force" which was featured during the 2011 Super Bowl in February. It stars a little boy in a Darth Vader costume playing imagination around the house. Or something like that. I've been tuning the commercial out since I first saw it, mostly because it's so darn boring and cliche. Is this what constitutes comedy here? Here's the commercial. Find out for yourselves: